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Rootd

Everything about building Rootd, the anxiety relief app I created after my own panic attacks pushed me to do something about it. Product news, behind-the-scenes decisions, and the stories that come with growing something from nothing.

When Rootd became App of the Day, I was so excited I could barely type the post. That kind of recognition from Apple felt like the whole world was finally seeing what we'd been building.

Rootd: We’re App of the Day!

I am so excited to share some amazing news with our entire community. Rootd is App of the Day on the App Store! Seeing this was an incredible moment, and it’s a milestone I am so proud to share with you all. A Special Honor Being featured as the App of the Day is a …

How I Came Up With Rootd’s Mascot Name

When you’re building an app to help people fight anxiety, every detail matters. From the user interface to the mascot’s smile, each element needs to feel trustworthy and calming. But sometimes, the most important decisions come from unexpected places—like a beloved TV show about small-town government. Table of Contents Toggle The Challenge The Inspiration The …

Sharing Rootd’s Story at Vancity and Frontier Collective’s Event

Well… this happened! I’m really proud to have shared the stage with such awesome founders! Rootd was recently recognized as the winner of the Vancity Innovation Pitch Competition, taking home the $20,000 prize at the first-ever Vancity Innovation House during Web Summit Vancouver. The experience of presenting alongside other talented entrepreneurs was both humbling and …

Rootd: Featured in My First Million Podcast

I had an unexpected but memorable encounter with Shaan at a dinner hosted by the Tiny Guys. After recognizing him, I walked up, gave him a quick high five, and shared my excitement about reaching my first million. What followed was a conversation that would later become a story he’d share with his audience in …

When Rootd Became App of the Day

Wow, what a surreal moment! Rootd has been named App of the Day on the App Store, and we’re also featured on Google Play for World Mental Health Day!  I’m still processing it all. 

Business Of Apps Podcast: How We Bootstrapped To 1 Million Users

I recently jumped on the Business of Apps podcast to talk about my app Rootd. I created it after dealing with panic attacks myself, wanting to help others going through similar stuff. I shared how I built it from scratch and grew it to hit a million users. The secret sauce? I kept things focused …

Fun Facts about Rootd

Rootd has surpassed 1 million downloads. Things you may want to know Fact 1: Our youngest subscribed user (that we’ve heard from) is 6. Her parents practice the breathing tool and visualizations with her daily, and share that Rootd has helped her more than any other tool they’ve tried. Fact 2: Our oldest subscribed user …

Naming Rootd's mascot was a surprisingly big decision. When you're building an app to help people fight anxiety, every detail matters, right down to what you call the little character guiding them through a panic attack.

I shared the stage with some amazing founders at Vancity and Frontier Collective's event. Telling Rootd's story in front of that crowd reminded me why I started this in the first place.

I also had an unexpected but memorable encounter with Shaan at a dinner hosted by the Tiny Guys, which led to Rootd being featured on the My First Million podcast. With 7 posts here and counting, this is where the Rootd story lives.