Blog

Everything about building Rootd, the anxiety relief app I created after my own panic attacks pushed me to do something about it. Product news, behind-the-scenes decisions, and the stories that come with growing something from nothing.

When Rootd became App of the Day, I was so excited I could barely type the post. That kind of recognition from Apple felt like the whole world was finally seeing what we’d been building.

Naming Rootd’s mascot was a surprisingly big decision. When you’re building an app to help people fight anxiety, every detail matters, right down to what you call the little character guiding them through a panic attack.

I shared the stage with some amazing founders at Vancity and Frontier Collective’s event. Telling Rootd’s story in front of that crowd reminded me why I started this in the first place.

I also had an unexpected but memorable encounter with Shaan at a dinner hosted by the Tiny Guys, which led to Rootd being featured on the My First Million podcast. With 7 posts here and counting, this is where the Rootd story lives.