When you’re building an app to help people fight anxiety, every detail matters.
From the user interface to the mascot’s smile, each element needs to feel trustworthy and calming.
But sometimes, the most important decisions come from unexpected places—like a beloved TV show about small-town government.
Table of Contents
The Challenge
When I was creating Rootd, I needed a name for my anxiety-fighting mascot.
The blue dude with the questionable teeth? It had to feel grounded. Like someone you’d trust. Someone who’d be calm when you’re anything but.
The Inspiration
I chose the name Ron. Why? At least partially because of Parks and Recreation’s Ron Swanson. The mustache. The woodworking. The bacon. But also because of everything underneath.
(My) Ron is anxious. Sometimes angry. But also steady, loyal and kind. A little gooey on the inside.
The Decision
I wanted a “next-door” name that sounded simple, safe, and human.
Ron just felt right. There’s something reassuring about that name—it doesn’t try too hard, doesn’t demand attention, but offers quiet strength when you need it most.
Full Circle
So getting to meet Jon Glaser, aka councilman Jamm on Parks and Rec, and telling him that Rootd’s Ron was named after Ron Swanson was a cool full circle moment.
He smiled and said he had to tell Nick. Maybe I will one day too, in person. This made my day.
Conclusion
Sometimes the best creative decisions come from the heart, not the boardroom.
When you’re building something to help people through their darkest moments, authenticity matters more than focus groups.
Ron isn’t just a mascot—he’s a reminder that strength comes in quiet, unexpected packages.
Ready to meet Ron for yourself? Download Rootd today!